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Antony Penny

What is your appetite for personal growth?

My job is to help you make that happen.

My approach is to confidently challenge thought processes and develop agents of change.
It enables those I work with to become self assured, open minded and embrace opportunity.
I aim to shift you mentally to a better place.


Antony's Background

Antony’s career spans back over thirty years. Having graduated from the University of Northumbria (Business & Finance), he joined Shire Hotels in 1989 (now Thwaites Hotels & Spas). Moving on to their Assistant Management Development Programme, he gained his first General Managers position in 1999. Antony went on to manage several properties in their 4* Full-Service hotel portfolio (the largest of these properties delivering a turnover in excess of £6 million). He also attained the role of Regional General Manager, based at his own property and looking after an additional seven units under the Thwaites Inns of Character brand.

In 2019, Antony was headhunted to front up The Lakes Distillery, Cockermouth. This was an entirely new proposition and he assumed General Management responsibility for the Distillery site and visitor experience.


Antony's twenty-year stint in General Management has seen him deliver results with complete accountability through some very challenging times, not least of all Foot & Mouth (Cumbria), the effects on corporate travel after 9/11 (Hampshire), the financial crash of 2008 and latterly the destruction caused by COVID19. He has also delivered multi-million-pound development projects and refurbishments.


He now feels equipped to pass on his experience, aided by qualifications gained via The Business Coaching Academy and The Worldwide Association of Business Coaches.

Let's Get

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